Chaotics are described as an era
of turbulence, an age where uncertainty is certain and abnormality is normal.
Nobody escapes it because no one escapes either globalization and technology.
Yes, both of the term before are responsible for this chaotic era, while
globalization attracts the power from another world and technology are
accelerating its process, With a combination of globalization that attract new
people, new market and new product and technology that brings new invention and
desolate the old one it create a turbulence, an era where you must be aware and
be very paranoid to survive this.
Tomorrow will never be as certain as before, and many company must be
aware of this. A Threat from new competitor come from another country or a new
product that will easily replace the outdated one will haunt every company
future. Therefore in this age of turbulence Phillip Kotler and John A. Caslione
share Their idea, an idea to prevail and tame this chaotic era.
Their idea is simple, predict the
turbulence and engage them with a splendid design of scenario to pass and
conquer the turbulence. Of course this simplicity leads to a huge change that a
company must create around the business model itself. In a turbulence time,
company must be managed and prepared to be able to receive a huge sudden hit
and gain advantage or opportunity that occur. It means that in a turbulence
condition, company fundamental must be managed very well.
Why Chaotics
1. Marketing Guru Author
Chaotics are written by Phillip
Kotler the father of modern marketing management, His reputation speak for
himself. Every marketing and management student in the whole world should own
his masterpiece book or at least know his name.
2. Strategy in the age of
turbulence
The book contain strategy to
manage and marketing in the most chaotics time, with a step by step guide to
redesign the company structure the authors reveal all the company weakness and
strength that any manager should know.
3. IT Approach in Kotler
Marketing Management
Kotler talk about technology and
how we should implement it in the turbulence time including the latest cloud
computing technology.
4. Secure the Future
With all of the future
uncertainty Kotler teach us to grasp it and make a hell lot of backup plan
within the scenario that might occur in our company regarding the turbulence
time.
5. Detailed guidance
Kotler and Caslione guide the
reader to know all the fundamental within their company, the company means
every section, every member and every department including finance, IT,
production, operational, purchasing, procurement, human resources and marketing
department.
In this day and age, turbulence
live and breath with us, we never know when will the turbulence time strike
back and destroy everything. this book will open every manager eyes upon this
situation and help us to survive it.
Chaotics Author
Dr. Philip Kotler is the S.C. Johnson &
Son Distinguished Professor of International Marketing at the Northwestern
University Kellogg Graduate School of Management in Chicago. He is hailed by
Management Centre Europe as "the world's foremost expert on the strategic
practice of marketing. Dr. Kotler is known to many as the author of
what is widely recognized as the most authoritative textbook on marketing:
Marketing Management, now in its 13th edition. He has also authored or
co-authored dozens of leading books on marketing.
John Caslione is a global
business strategist, keynote speaker, and noted author (five books published 2000-2010), has been accurately predicting the impact of
globalization on businesses and the world economy for the past two
decades. Caslione's vast global business experience, along with his
dynamic and provocative presence on world stages is why both business and
government leaders worldwide request him in their boardrooms and at their
annual events.